MGT 325 Innovation in India Case Study Discussion
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read the Opening Case of Chapter-3 ‘Innovation in India: The Chotukool Project’ (Page Number-43) of their e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 400-500 words each.
QUESTIONS
- What were the pros and cons of attempting to develop a refrigerator for India’s rural poor?
- What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying?
- Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not?
- Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India?
- What other products might the lessons Godrej learned which chotukool apply to?
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