The Business Drivers Of Sustainability

The Business Drivers Of Sustainability

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MGMT8420 – Sustainable Development: Yesterday, Today & Tomorrow

Instructor: Matt Cochrane

Email: mcochrane@conestogac.on.ca

2019 Fall Semester

Assignment #2: The Business Drivers of Sustainability

Instructions and Requirements

DUE DATE

Delivery Method

Week 5 Sunday, Oct 16, 2019 by 11:30 PM

Electronic copy of assignment uploaded to eConestoga

Late Submissions Receive a Mark of 0

Worth 10% of final grade for this course.

“No amount of advertising, no clever marketing campaign, at any price, could have produced or created this much goodwill. It’s a better business model.”

(Ray Anderson, former CEO of Interface)

Instructions:

As discussed in class in Week 4, the business case for sustainability has been well documented in both theory and in practice. From attracting and retaining top talent to improving operational efficiency, an increasing number of local-global organizations are defining business strategy through a lens of sustainability to realize the many business benefits.

The goal of this assignment is to prepare you, an aspiring global business manager, with the knowledge, skills and abilities to effectively communicate the business case for sustainability.

Read all questions before you begin working on the questions. The questions are related (dependent) on each other and before beginning answering any one question, it is good to know what the entire assignment requires.

Be sure to include proper citations/references according to the APA reference style. Should you have any questions regarding how to reference works properly, please visit the Learning Commons, the Library and/or access APA @ Conestoga. Failure to reference “borrowed” materials properly will result in a grade of 0 and, depending on the severity of the plagiarism, an academic warning or offence.

Your completed report is due on or before Sunday, Oct 6, 2019 by 11:30 PM.

Process to Complete Assignment:

1. Conduct exploratory research and identify four (4) organizations with sustainability strategies.

· You may wish to focus on organizations that you are interested in working for.

· Be sure to select organizations of varying size, geographic location, etc.

· List the organizations in a table, like the one included in Appendix A below.

2. For each organization identified above, conduct in-depth research to identify:

· Three (3) distinct events that occurred in the environment that would have caused the businesses to consider implementing a sustainability solution.

· What were the Business Drivers (motivators) for business sustainability?

3. There are now a total of 12 drivers in your table (four organizations x 3 drivers per organization).

· For each of these drivers (12 in total) provide one reputable resource for information, in APA format.

· Do not use the organizations website or related publications, as this information may be bias.

4. Select one organization, listed in your chart, to profile in greater detail.

· Provide a 400 – 500 (2 pages written) word explanation detailing the three drivers (motivators) for sustainability and how this approach has improved their triple bottom line performance.

5. While some of the drivers among organizations may be the same, be sure to provide at least one unique driver per organization.

Format:

Include a title page, which should provide the following information:

· Your Name and Student Number

· Course Identifier and Section # you are in

· Title for the Submission

· Date of Submission

· Save your file in the following format: Sec# Your Name Assign 2.docx

Example:

In the Appendix A, there is an example for Interface, which should help you work through the assignment.

· Interface is an example of an organization that has attracted and retained top talent, created new markets and reduced operational expenses due to their sustainability strategy.

A good resource to get familiar with is the Global Reporting Initiative (GRI) that provides key sustainability reporting by global companies https://www.globalreporting.org/Pages/default.aspx

APPENDIX A –Example of Table Deliverable

Event

Drivers

References for Research

Organization Example: Interface

1. Ongoing requirements for new employees

Attract and retain top talent

Anderson, Ray (2009). Confessions of a Radical Industrialist: Profits, People, Purpose – Doing Business by Respecting the Earth. USA: St Martin’s Press.

2. Rising prices of raw materials

Reduce operational expenses

Harvard University (2001). Environmental Crusader and EU Commissioner Take Center Stage. USA: Centre for Business & Government. Retrieved 7 August 2011 from http://www.hks.harvard.edu/m rcbg/news/monti_anderson.htm

3. Consultant reports that the global growth for Carpet or Rug market showed great potential.

New markets

(2017) Carpets and Rugs Markets 2016-2024 – Global Strategic Business Report 2017. Retrieved from https://www.prnewswire.com/news-releases/carpets-and-rugs-markets-2016-2024—global-strategic-business-report-2017-300532389.html

Organization 2

1.

Drive 2A

Author, A. (Date). Title of Article. Title of Newspaper or Magazine. Retrieval statement including date and URL OR Retrieval statement including database name. Source for Driver 2A

2.

Driver 2B

Source for Driver 2B

3.

Driver 2C

Source for Driver 2C

Organization 3

1.

Driver 3A

Source for Driver 3A

2.

Driver 3B

Source for Driver 3B

3.

Driver 3C

Source for Driver 3c

Organization 4

1.

Driver 4A

Source for Driver 4A

2.

Driver 4B

Source for Driver 4B

3.

Driver 4C

Source for Driver 4c

Marking Maximum 10 Points

Element

Unacceptable

Needs

Improvement

Meets

Expectations

Exceeds Expectations

Scoring

0 – 1 Points

2 – 3 Points

4 – 6 Points

7 Points

Content

Max 7 pts

· Chart is unclear and/or incomplete

· Description is missing key information

· Fails to demonstrate a sound understanding of the drivers of business sustainability

· Little supporting research is used

· Chart may be unclear and/or incomplete

· Drivers may be redundant and/or missing

· Some consideration given to drivers of business sustainability

· Some supporting research is used

· Chart is clear and complete

· Appropriate drivers for each of the four organizations

· Reflection on drivers of business sustainability

· Effective use of supporting research

· Chart is clear and complete

· Appropriate drivers for each of the four organizations

· Thoughtful reflection on drivers of business sustainability

· Effective use of supporting research

Scoring

0 Points

1 Points

2 Points

3 Points

Style

Max 3 Pts

· The report contains many spelling or punctuation errors, which makes the writing difficult to understand

· The answer is disorganized

· Lacks citations and/or a references (automatic 0)

· The report contains minor errors, which make the writing difficult to understand

· The report is somewhat organized

· An effort to use citations and/or references

· Spelling and punctuation errors do not significantly affect the communication of ideas

· The report is organized

· Minor issues with citations and/or reference

· The report is nearly free of spelling and punctuation errors

· The report is well organized

· All citations are complete along with references

A Note on Academic Integrity

“Written or other work which a student submits in a course shall be the product of his/her own efforts. Plagiarism, cheating, or other forms of academic dishonesty are prohibited. Cheating means the misrepresentation by the student of his/her performance in a college setting” (Conestoga College, 2018).

For more information on this policy, please go to the Academic Integrity Website at http://lib.conestogac.on.ca/academic-integrity

Or come speak with me.

To avoid plagiarism, be sure to cite your sources using the APA style. Should you require further information and/or assistance using the APA style guide, please visit the Learning Commons, the Library in person or online at APA @ Conestoga. Failure to cite your sources is considered a violation of academic integrity and will not be tolerated by the College.

Instructor: Matt Cochrane 2019 Fall Page 2 of 8

Instructor: Matt Cochrane 2019 Fall Page 2 of 2

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