Strategic Marketing Planning And Entrepreneurship
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Write My Essay For MeMODULE NAME: Strategic Marketing Planning and Entrepreneurship
Weighting = 70%
Word count = 3500 words (+/-10%)
For the assessment
you must.
As a team decide on what your new product/service and Company is. Then all members of the team must write their own
Name of Company decided by the team members: ‘’ True career Health care ‘’
Name of product: True career
Market Report
Construct a critically evaluative audit of the internal and external environment and make recommendations to provide customer value and competitive advantage through new product development and/or innovation.
Your report should provide:
A short introduction to the organization/business unit reported on
An external analysis of the market, trends, competition, supply and distribution.
A detailed description of the proposed segmentation of the customers available to target, and a description of met and unmet needs.
An internal analysis of the organization/business unit
A summary of the significant factors affecting the organization/unit (no more than 8 in total):
Strengths of the internal environment
Weaknesses of the internal environment
Significant opportunities available in the marketplace, including unmet customer needs.
Significant external threats to the competitive advantage of the organization
Consideration must be given to any CSR or ethical factors.
Recommendations for an innovation/NPD project including SMART objectives that addresses the above factors.
Illustrate how customer value can be co-created, and competitive advantage could be obtained, through innovation and/or NPD.
Tips
Use relevant theory and frameworks to help structure your report.
You may use any relevant marketing planning models.
Concentrate on the critical quality and depth of your report, not the quantity of points.
Give evidence to support your analysis and recommendations (e.g. market data).
Interpret rather than just present numbers
You will be expected to read, review and feedback on one of your peer’s report in this section.
Market Report Presentation
1. Professional presentation is expected. This should include a cover page.
2. If using MS Word styling, there are plenty of ‘design’ options for headings and text.
3. Please use Arial 12pt and 1.5 line spacing
Strategic Marketing Planning And Entrepreneurship Essay
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