Stakeholder Management Homework Assignment

Stakeholder Management Homework Assignment

SCEN6058 – Stakeholder and Community Management Spring 2018 Coursework Brief

SCEN5068

Stakeholder and Community Engagement

Spring 2018

Coursework Brief

Handout:

Deadline for Submission:

Submit this coursework through the Student Portal with a Turn-it-in Report

Word Limit: 4000

Learning outcomes assessed:

1. Identify and critically evaluate key stakeholders for a given situation by the use a range of techniques.

2. Utilise issues identified in Stakeholder analysis to develop and prioritise stakeholders and predict behaviour

3. Select and identify appropriate communication strategies and assessment approaches to form and maintain stakeholder and community engagement

This coursework is worth 100% of the total marks for this module.

5 | Page

are specifically acknowledged by reference to the author, work and page.

this assignment (with or without trivial changes) are in quotation marks, and

Make sure all sentences or passages quoted from other people’s work in

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by or with the assistance of any other person.

assignment briefing paper and ensure it has not been written or composed

Complete this work alone except where required or allowed by this

•

about academic misconduct. You must:

You are responsible for ensuring you understand the policy and regulations

Academic Misconduct

descriptors.

Carefully read the module handbook, the marking criteria and the grade

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Please read carefully

Coursework Instructions

Blank

Stakeholder involvement in business management has taken a dramatic turn in recent years in that its influence on managing business activities and project cannot be overlooked. Any individual or groups who have an interest in the organization’s activities is considered to be a stakeholder. A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. In general, stakeholders are classified as internal, external or connected depending on position relative to the organization. It is extremely important to identify and balance the demands of these stakeholder groups and to act responsibly to all of them in order to maintain and achieve an effective relationship with the business’s success and community satisfaction.

Deliverables:

You are required to produce a 4,000-word report detailing:

· Identify and critically evaluate the functions and importance of the various stakeholder groups.

· Critically analyse the strategies needed to predict individual stakeholder’s behaviour and develop an effective community engagement plan.

· Critically evaluate appropriate communication strategies that will maximise the purpose of both external and internal stakeholder.

· Critically examine the relevant social network platforms that could be engaged with to provide leverage to a successful project implementation.

· Evaluate stakeholder management theories and explain how they can help predict stakeholder behaviour

Structure of report

Executive Summary

This provides a quick overview or synopsis of the report, summarising the essential parts. It outlines the following information:

· the purpose of the report

· the methods used to conduct the research

· the result of the research

· the conclusions drawn from the research

· Recommendations for future actions.

Contents page

List of numbered sections in report and their page numbers

Introduction

This should introduce the topic or problem and any key information required to ‘set the scene’ for your reader, including explaining the scope of the report.

Literature review

You should aim to review a variety of sources on the topics of who a stakeholder(s) is/are and explanations of how to identify them as well as why they are important to a project that is being carried out. What has been written on the subject? How do sources compare? How are the concepts defined and explained?

Sources include material available in the library and online, such as books, journals, websites, archives, newspapers and other written and non-written sources, including previous reports etc. This should include definition and explanation of the key concepts of the stakeholder theory.

Critical Analysis, evaluation and examination

Attempt to make a connection to the concept of ‘stakeholder’ and Community engagement. Look in depth at each part using supporting arguments and evidence for and against as well as how these interrelate to one another.

Give your verdict as to what extent a statement or findings within a piece of research are true, or to what extent you agree with them. Provide evidence taken from a wide range of sources which both agree with and contradict an argument. Come to a final conclusion, basing your decision on what you judge to be the most important factors and justify how you have made your choice.

Ensure all the deliverables are treated in your literature review with relevant headings.

Be as detailed as possible (provide references, evidence and research).

Conclusion

This section sums up the implications of the findings, identifying the main issues brought to light by your research and how these relate to the original coursework brief.

Bibliography

List of reference material consulted during research for report.

Appendices

Any information used to complete this report but was not presented in the report.

End of Assignment Brief

Marking Criteria

100

Total

25%

Problem-solving and professional skills.

Harvard Referencing, academic honesty;

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Presentation,

Report writing and written communication skills, and

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Graduate Skills

40%

and a demonstration good quality supporting evidence.

Good organization and communication of ideas on the subject

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Intellectual & Cognitive Skills

35%

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Knowledge & Understanding

Maximum

marks for

each section

Explanatory comments on the assessment criteria

Assessment Criteria

Identification and evaluation of various stakeholder groups and their

specific roles in an organisation setting

Display the understanding of what communication

strategies to use to be able identify and balance the

demands of these stakeholder groups

Identification and analysis of the process of determining stakeholder

Interest and mission in an organisation

Discuss the significant role social networks play a for

organisations to fully engage stakeholders throughout a project’s

life cycle

Critical analysis of the how individual groups of stakeholders

are managed to meet their intended results and meeting its

financial objectives.

Analysis of the research materials and a demonstration of

in-depth knowledge of the subject matter

Analysis of the capabilities required for achieving a successful

relationship between organisational goals and its stakeholder

mission

GSM LONDON GENERIC ASSESSMENT MARKING CRITERIA LEVEL 6

Level 6 is characterised by an expectation of students’ increasing autonomy in relation to their study and

developing skill sets. Students are expected to demonstrate problem solving skills, both theoretical and

practical. This is supported by an understanding of appropriate theory; creativity of expression and

thought based in individual judgement; and the ability to seek out, invoke, analyse and evaluate

competing theories or methods of working in a critically constructive and open manner.

Output is articulate, coherent and skilled in the appropriate medium, with some students producing

original or innovative work in their specialism.

These criteria are designed to be a reference point for assessment criteria in all subjects. Where the

generic criteria are deemed to be sufficient, they can be used directly for assessing students’ learning.

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