Professional Selling And Sales Promotion Process

Professional Selling And Sales Promotion Proces

You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.

Scenario

The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport:

● Research “car sharing” on the Internet and research 2 competitors in this industry.

As the new marketing associate for U Drive Transport, you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering. Additionally, you must provide training on the seven steps (slides #4–10) of the personal selling process located in your text (Chapter 17) and in the steps below.

Follow the directions for executing this Assignment.
➢ Make sure you either have a built-in microphone in your computer or a headset with
working microphone in order to able to complete this audio visual presentation
Assignment.
Directions for Executing this Assignment:
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Watch the Video on U Drive Transport: Click Here
Choose which software program you prefer to create your presentation:
1) You may use either PowerPoint with audio
or 2) register for a FREE Brainshark® account (© 2014 Brainshark): Click Here Visit
the Brainshark website and familiarize yourself with the free
presentation tool that you will use to record the sales training: Click
here for the home page and access their tutorials.

●Review the following document: Explaining a Process
Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing
perspectives on the following topics to train new account managers and sales
representatives:
○ Slide 1: Overview of the U Drive Transport brand
○ Slide 2: Three features and benefits of the U Drive Transport product offering
○ Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide
on Traditional or Relationship Selling and explain)
○ Slide 4: Step 1 in the personal selling process: Generating Leads
○ Slide 5: Step 2 in the personal selling process: Qualifying Leads
○ Slide 6: Step 3 in the personal selling process: Approaching the Customer and
Probing Needs
○ Slide 7: Step 4 in the personal selling process: Developing and Proposing
Solutions
○ Slide 8: Step 5 in the personal selling process: Handling Objections
○ Slide 9: Step 6 in the personal selling process: Closing the Sale
○ Slide 10: Step 7 in the personal selling process: Following Up

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If you are using Brainshark upload your PowerPoint presentation to Brainshark and
record a formal oral presentation explaining each slide in detail. Upon completion,
capture the Brainshark presentation link. Create a new slide in your PowerPoint
presentation and paste the link on the slide.
If using PowerPoint add your audio explanation. You can access simple instructions
here.

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Submit your PowerPoint presentation to the Unit 9 Dropbox for grading.

Directions for Submitting this Assignment:

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