Professional Brand And Online Profile

Professional Brand And Online Profile

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Learning Goal: I’m working on a management question and need guidance to help me learn.

Section 2: My Professional Brand – Online Profile

More than 70% (and rising) potential employers will look at your online presence as part of the recruitment

process1 . In addition to ensuring that your personal social media accounts reflects how you want to be seen

to an employer, a professional profile (LinkedIn) enables you to showcase your professional brand to potential

employers.

You are therefore required to create your online profile in LinkedIn. Refer to the Week 5 Resources for

instructions.

Screenshots of all sections of your LinkedIn profile must be provided in this section of your report. Only

provided screenshots will be marked. Due to privacy settings we can only mark what is included in thisreport

and will not access your live profile.

Please see the Week 5 resources for details on what to include in each section.

1 Business Daily (2020), ‘Keep it clean: Social media screenings gain in popularity’, accessed 21/01/21,

https://www.businessnewsdaily.com/2377-social-medi…

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You must include in your profile:

Requirement Descriptions

Profile Picture A professional style photograph

Headline

Statement

A short headline statement that states who you are and your career goals.

Summary

Statement

Your summary statement needs to include your area of study, experiences and

interests that are relevant to your career goals. Be concise and remember only a

limited number of characters are visible before the reader has to click ‘see more

Work Experience Provide details of employment, key achievements, and the skills and capabilities you

have developed. To showcase your knowledge, skills and experience complete this

section using achievement statements. Please see week 5 resources for an

example.

Volunteer Activities

and other

experiences

Please use achievement statements as above. Please note: if you do not have

anything to include in this section you must critically consider the impact this will

have on achieving your employment goals and consider adding development of

broader experiences to your action plan

Relevant

Achievements

This includes any awards or certifications.

Networking You must demonstrate your network and provide evidence of:

Network connections
Following relevant external organisations
Following relevant internal organisation such as DeakinTalent,
DeakinProfessional and WIL Business and Law

Please send a request to connect to DeakinProfessional the MWL101 Personal

Insight group on LinkedIn: https://www.linkedin.com/groups/13963394/

Professional

Communication

Tailor your profile to a professional audience – think about your target

organisation/industry and develop your profile appropriately. It often helps to look

at profiles of people already working in that organisation/industry. Please note that

correct spelling and grammar are critical. Aim for short, clear sentences instead of

long complicated explanations.

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