MKT 400 How Brands Apply The Marketing Mix

MKT 400 How Brands Apply The Marketing Mix

Can anyone complete this no later than 11 pm tonight? I have attached the rubric and prompt. As far as brands for the paper may you choose credible brands/big-box retailers (ie. Target, Starbucks, Walmart, Amazon, Netflix, Disney, Apple, Nike, Frito Lay, Coca-Cola and McDonald’s). Any questions please reach out.

Overview: For this short paper, you will begin to examine brands that interest you for your final project. You will choose three brands, each in a different stage of a brand life cycle and analyze how the 4P’s are applied to increase brand equity and promote the brand.

Prompt: The marketing mix, or 4P’s (i.e., product, price, promotion, and place), can help to increase brand equity and promote a brand at each stage of its life cycle. First, using the provided list, select three brands, each in a different stage of a brand life cycle (i.e., brand development, brand growth, and brand maturity).

As you write, reflect on the following in 2 to 3 pages and justify your responses with this week’s readings and resources:

 Which marketing mix elements are currently used to promote the brand at each stage of the life cycle?
 How is each brand using these elements to increase consumer perception and brand equity at the respective stages? Specifically, the following critical elements must be addressed:
Brand Development
a) Describe which marketing mix elements are applied at this stage.
b) Explain how the brand uses these elements to increase consumer perception and brand equity at this stage.
Brand Growth
a) Describe which marketing mix elements are applied at this stage.
b) Explain how the brand uses these elements to increase consumer perception and brand equity at this stage.
Brand Maturity
a) Describe which marketing mix elements are applied at this stage.
b) Explain how the brand uses these elements to increase consumer perception and brand equity at this stage.
Rubric
Guidelines for Submission: Your short paper should be submitted as a Word document, 2 to 3 pages in length, double spaced, using 12-point Times New Roman font, and one-inch margins. Reference scholarly or peer-reviewed sources from the required and optional resources in this course or from the Shapiro Library to support your claims. All references must be cited in APA format.

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