Marketing Strategy And Management

Marketing Strategy And Management

Assignment 1: Course Reflection

We truly value your thoughts and opinions. Please reflect your work throughout this course and answer the following questions carefully.

You have used technology tools in this course to conduct research and produce work. You have also discussed the role of marketing in everyday life and in business. Now think ahead about 4 to 5 years and respond to the following:

What did you expect from this course?
How did the course meet or did not meet your expectations?
How do you believe what you learned in this course will influence your career?
What will you take away with you in terms of conducting research and preparing a marketing project or a marketing research report?
Do you feel that you have strengthened your skills for preparing a presentation and/or writing a report? If so, how? If not, why not?
How could the course have better met your needs?

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

Read your peers’ answers.
Provide substantive comments by
contributing new, relevant information from course readings, Web sites, or other sources;
building on the remarks or questions of others; or
sharing practical examples of key concepts from your professional or personal experiences
Respond to feedback on your posting and provide feedback to other students on their ideas.
Make sure your writing
is clear, concise, and organized;
demonstrates ethical scholarship in accurate representation and attribution of sources; and
displays accurate spelling, grammar, and punctuation.
Grading Criteria

Assignment Components
Max Points
Initial response:

Was substantive, insightful, original, accurate, and timely.
Demonstrated advanced understanding of concepts.
Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16
Discussion Response and Participation:

Responded to a minimum of two peers in a timely manner.
Offered points of view supported by research.
Asked challenging questions that promoted discussion.
Drew relationships between one or more points in the discussion.
16
Writing:

Wrote in a clear, concise, formal, and organized manner.
Responses were error free.
Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40

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