Marketing management Discussion Paper

Marketing management Discussion Paper

Running head: MARKETING PLAN 1

2

MARKETING PLAN

students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval.

J&J : J&J is the start-up Company, which plans to engage in the assistance with the selection and purchasing of clothing/accessories for women.

We want to apply the marketing mix concept for this business in the given region so that the marketing for this startup business concept can be carried out successfully which will start and increases the business for the organization.

We would like to go as per below marketing process for marketing this organization in the market as below

Explore Four Ps of marketing : We would like to use the four P of the marketing like product, Place, Price and Promotion for the J&J – a start-up Company so that it can be market well among the target consumers in the given region.

Product : The product offering as per this business concept will be that timely assistance to the interested consumers for the best fit cloths and type of cloths will be suitable. The product offering would include the best match cases and cloths suitability for the official and social locations. The customer can select the best suitable selection as per the need. Instant assistance upon request. The products will be warrantable and will get high appreciation in the market.

Price: The price of the assistance product offeringor services will be such that consumers will be able to pay and it attracts the customer towards the offerings and manage the costing of the business. Pricing will be very essential for such new business concept.

Place : The place selection for the business will be essential, as the reach for such people will be difficult. Hence the online offering will be the best option and 24*7 availability will be the key for this business. Social media connectivity will be the key for this business.

Promotion : The promotion we would like to explore for this business concept will be as below

· Branding : Explore branding in the market so that it has higher promotion in the market and has more influences over people.

· Discounts/ Free offers : Explore schemes for discounts/special offers so that people attract towards the products

· Advertisements : Explore advertisement for higher promotion, so that the market awareness and influences are increases in the target market.

Running head: MARKETING PLAN

1

students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will

submit a brief introduction (1

–

2 pages) for their chosen bus

iness for instructor approval.

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