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I need to answer all the questions accordingly and create a product or service which would be successful based on the articles information after the pandemic and covid19
TASK
YOU WILL NEED TO READ THE 4 LINKS BELOW TO GAIN INSIGHT INTO HOW COVID19 IS AFFECTING CONSUMER PURCHASING BEHAVIOUR AND TO BE ABLE TO RESPOND TO THE QUESTIONS-
AS WELL YOU WILL ALSO NEED TO SEARCH SOME RESPONSES FROM THE BABIN COURSE BOOK- CONCEPTS I REFER TO IN THE QUESTIONS
READ LINKS BELOW AND USE BABIN BOOK
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19#
https://www.pwc.com/us/en/industries/consumer-markets/library/covid-19-consumer-behavior-survey.html
https://www.strategy-business.com/blog/For-retailers-trust-is-key-to-accelerating-out-of-COVID-19
https://www.pwc.com/us/en/industries/consumer-markets/library/emerging-consumer-sentiment-covid-19.html
Based upon the recent Pandemic Covid19
MAIN TASK
I would like you to develop a new business/ service that you believe would be successful based on the facts in the documents/links above – Covid19- trends will immerge for you to come up with this response.
Describe what this would be in detail
– explain what it is
-what does it do?
-why did you think this business/product /service is a good idea based upon the readings above – links
– who is your main target segment? Define them by geodemographics, psychographics, usage behaviour and benefits sought
– define their personality ( based on chapter 6 Babin). 25 Marks
Would it be difficult to change habits learned during Covid 19 and why? 10 marks
Which type of need would your business /service /product satisfy and why? ( Maslow’s Hierarchy of Needs) 10 marks
What type of value – Hedonic or Utilitarian does this business/ product/service provide your consumer and why? 5 marks
What will you need to do to- the steps to plan a social media strategy ( Module 10) 10 marks
Define the 10 questions you would want to be answered to help you decide what your messaging will be to your target segment 10 marks
Why would it be important for you as the owner marketer to do relationship marketing with your targeted consumers? 10 marks
How does Perception- process of interpretation- play an important role in how the target consumer segment understands the message? 10 marks
Reference groups are very powerful and have the “capacity to alter the actions of others.” What type of reference group do you believe would impact your target segment the most with which type of Power (Referent Power, Information Power, Legitimate Power, Expert Power) and explain Why? Chapter 11 10 marks
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