Marketing Assignment Homework Assignment

Marketing Assignment Homework Assignment

1)
Answer both A and B to
receive full credit for this question:

A) What
makes NYU special and unique in relation to its competitors?

B)
What is your vision for the role marketing should
play at NYU?

2)
The Hispanic market is
unlike any in the United States today. How do firms target this ever-growing
demographic? (Hint: it is not just changing the language on the labels).

Provide two (2) examples of companies in support of your
response who target this demographic and what tactics are they employing.

Please do not use the
Pizza example, which seems to show up on the first Google search as it is a lazy
response to this question.

3) Discuss customer
relationship management (CRM) and identify three (3) strategies for creating
value for customers and capturing value from customers in return. Provide two
examples of companies that reflect your responses. (You can NOT use APPLE as one of your companies)

4) What is the most important brand in the
employment marketplace? It is YOU. So, if
you had to describe yourself in terms of a marketing brand write what you offer
a potential employer using such marketing ideas as you offer: brand value,
point –of- differentiation, and of course the four (4) P’s. Just attending
/getting a college degree is not enough these days.

An employer will compare you against other completion for the
position. How do you position yourself
in the minds of the interviewer and what impression do you want to make? Please
do NOT write “I work hard” as that is a lame statement, and every person thinks
they do.

You demonstrate “I work hard” by your past
efforts and accomplishments and if your resume is a weak, perhaps you should
start adding some internships or work experience.

5) Why should customer needs be the driving
force in segmenting the oral mouth care category?

6) Describe one product that you think is
marketed poorly. Explain what you would do differently, and why. Remember to reference specific elements of the 4P’s for
this question.

YY

7)
This question has several questions( a,b,c,d,e ) at the end of this
article. To receive full credit for question number seven (7) you must
answer all the question related to the Hershey article.

This Week’s Top Stories

You can access the Wall Street
Journal for free through the NYU Library

Hershey Plans to Spend
$1.2 Billion in Pretzel Deals

By Jesse Newman | November 10, 2021

Topics: Market Growth Strategies, Supply Chain Management

Summary: Hershey struck deals to buy Dot’s Homestyle Pretzels and
Pretzels Inc., which handles some manufacturing for Dot’s, in two
acquisitions totaling $1.2 billion, Hershey said. The pretzel
acquisitions, expected to be announced Wednesday, aim to expand Hershey’s
growing lineup of salty snacks, which includes SkinnyPop popcorn and
Pirate’s Booty cheese puffs. The deals will provide Hershey seven
plants for baking or seasoning the products, the company said.

Questions:

a)
What companies is Hershey acquiring? What products do
they make?

b)
What other brands has Hershey already acquired?

c)
Describe Hershey’s vision that it is pursuing through
these acquisitions.

d)
In what ways are these acquisitions related to supply
chain management issues within Hershey?

e)
Explain how pretzels are viewed and consumed by
consumers and how this perspective is different from other types of
snacks.

8)
This
question has several questions (a,b,c,d,e ) at the end of this article.
To receive full credit for question number eight (8) you must answer all
the question related to the Chip Shortage.

Chip Shortage Sees
Manufacturers Pitch Lower-Tech Models

By Austen Hufford | November 14, 2021

Topics: Supply Chain Management, Product Design

Summary: Manufacturers struggling with a shortage of
semiconductor chips are finding workarounds, executives said,
redesigning products, shipping uncompleted units and focusing on older,
lower-tech models.

Questions:

a)
Why are manufacturers facing a shortage of semiconductor
chips?

b)
Provide at least three examples of products mentioned in
the article that rely on semiconductor chips.

c)
Describe at least two examples of product modifications
that manufacturers are making to reduce their reliance on semiconductor
chips.

d)
Suggest an example of your own choosing that is not
mentioned in the article for a potential product modification that
would lessen the manufacturer’s reliance on semiconductor chips.

e)
What ideas might you suggest getting consumers
interested in products that are less reliant on semiconductor chips,
such as the Speed Queen washing machine that’s mentioned in the
article?

 

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