Market Feasibility Analysis Paper ESSAY

Market Feasability Analysis

Will Your Family Tolerate You As Missing In Action?

We are still in the Bed and Breakfast business in Texas. However, this analysis is about you, your education or experience, your support network, and ability to obtain funding. The assignment is also about putting together the right team to help you. This could be used for any situation such as a new job, moving across the country, or starting graduate school.

Purpose

The purpose of this assignment is to test the organization and self linkages of the business. It is important to have family and friends support you, understand you, be willing to talk, and be willing to help once in a while. We are also testing to see if you are willing to “Do what it takes,” and your knowledge base. Having your own business is not a 9-5 job five days a week, and requires you to make the right decisions.

Mechanics

Start with page 96-98 and chapter 9 of the textbook. (Please submit the assignment as Lastname.Firstname.Organization.docx.) You will notice that much of this is covered in section eight of the business plan template. Your written report should be key boarded, utilize the American Psychological Association (APA) citation format, and be 2 pages in length (including exhibits, tables and appendices). Use 12 point Ariel font, 1/4 inch indentions, use page numbers, and single line and character spacing. I am expecting a professional report that (a) demonstrates a command and understanding of the topic, (b) uses sound presentation logic and well thought through justifications, and (c) displays use of appropriate graphs, charts, and tables. Turn in your Word files to Canvas for submission to www.turnitin.com. All submissions will be graded as to following instructions, content, punctuation, grammar, citations, and sentence structure. Late submissions will not be accepted (unless covered by University policy).

Assignment
Please summarize your answers to the categories and questions below in paragraph form. Do list each question as a level two heading.

Organization/ Self Feasibility Analysis (level one heading)

Level two headings follow.

Can you find the right type of financing?
If you are located in a major metropolitan area, this should be no problem. You will still need 20% down and a thorough business plan to show bankers/ investors that you know what you are doing. Keep in mind that Venture Capitalists and Mezzanine investors (eg. Edward Jones, etc.) will not invest in start-ups. 1) Are there commercial banks in the area and who are they? Is there an Angel network in your area?

Can you find the right workforce?
Depending on where you locate, finding people with the right skills and levels of sophistication may be difficult. If you are in the DFW, Houston, San Antonio, El Paso, or Austin markets you will have no problem. If you locate in Breckenridge, TX the story changes. Use city information to share information about the 1) population, 2) income, 3) education levels, 4) unemployment numbers, 5) growth rate, and 6) housing. City web sites, www.citytowninfo.com, (Links to an external site.) www.areavibes.com, (Links to an external site.) and www.Census.gov (Links to an external site.) has some of this by Zip Code.

Mutual Support.
In the beginning, owning and running a business can be a lonely job. Do you have other business owners to talk too? Does this support come from the BBB, the local Chamber of Commerce, Toast Masters, Kiwanis International, Masonic Lodge, church, or other organizations? Can we talk to business owners that are part of the Texas Association of Bed and Breakfast Owners? Do you have friends you can talk too? Will they talk you out of quitting?

Family Support.
“Would you have support from your family?” Describe that support and from who.
Time Requirements.
“Are you prepared to put in the time to grow a business?” Time away from the family?
Sacrifices For The Company.
“What are you willing to give up?” Will you sell possessions (Gibson 1956 Les Paul Gold Top) to open the business or meet payroll? Sacrifice relationships?
Company and Personal Achievements In The Next Five Years.
“Where do you want to be in five years?”

Market Feasibility Analysis Paper ESSAY

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