Luxury Brand Consumer Journey

Luxury Brand Consumer Journey

21-30 slides Powerpoint

Choose a brand from the list below and conduct a retail safari in Paris, from online to offline and analyze how the brand was successful at creating a seamless online to offline luxury consumer journey.

The research will be based on about each student “consumer journey” and should integrate some omni channel elements as well as an evaluation of the offline store luxury shopping experience and luxury service best and worse practices.

For this, you should create your own visit scenario. You should also try to engage at the end of the store visit to see if and how the sales associate will maintain contact or not, exchange of contact details, CRM, etc.

The delivery should be in the format of a PPT that respects the following structure & sequence. 21-30 slides

Brand presentation focused on retail presence in Paris(1slide)

Convenience of website store locator(1/2slide)

Possibility to check online product availability and make appointment (1/2 slides)

First impressions and welcoming ritual(2slides)

Sales associates ability to engage , findout your scenario(1slide)

Professional dimension of luxury service(2/3slides)

Aesthetic dimension of luxury service(2/3slides)

Human dimension of luxury service(2/3slides)

Leadership dimension of luxury service& selling skills(2/3slides)
Presence of technology in the store, sales associate’s empowerment (2/3 slides)
11. Sales associates support of brand’s e-commerce (2 slides)
12. Last impressions: departure ceremony. (1 slide)
13. Offline to Online: did the sales associate maintain contact, asked your contact details, re-contact you, etc. (2/3 slides)

1. Fashion & accessories

Louis Vuitton

Dior

Fendi

Givenchy

Kenzo

Loro Piana

Céline

Rimowa

Gucci

Bottega Veneta

Saint Laurent

Balenciaga

Stella McCartney

Chanel

Pierre Balmain

Hermès

Christian Louboutin

Burberry

Jimmy Choo

Prada

Dolce & Gabana

Ermenegildo Zegna

Salvatore Ferragamo

Tod’s

Roger Vivier

Valentino

Moncler

Ralph Lauren

Tommy Hilfiger

Coach

Tory Burch
2. Beauty

Chanel beauty

La Prairie

LaMer

Clarins

Dior Beauty

Givenchy Beauty

Guerlain

Benefit Cosmetics

Lancôme

Giorgio Armani beauty

Yves Saint Laurent beauty

Kiehl’s

Estée Lauder

3/ Retailers

Le Bon Marché

Sephora
4. Watches & Jewelry

Tiffany

Boucheron

Bvlgari

Cartier

Van Cleef & Arpels
Patek Philippe

Audemars Piguet

Rolex

Hublot

The post Luxury Brand Consumer Journey appeared first on Quality Paper-Pro.

Write my Essay. Premium essay writing services is the ideal place for homework help or essay writing service. if you are looking for affordable, high quality & non-plagiarized papers, click on the button below to place your order. Provide us with the instructions and one of our writers will deliver a unique, no plagiarism, and professional paper.

Get help with your toughest assignments and get them solved by a Reliable Custom Papers Writing Company. Save time, money and get quality papers. Buying an excellent plagiarism-free paper is a piece of cake!

All our papers are written from scratch. We can cover any assignment/essay in your field of study.