Law And Ethics Matter In Marketing
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Project Overview
Your company recently created a Reputation Management team. You have been transferred to this new team and will play a key role as the team gets up and running. The core belief of this team is that a company’s external reputation starts with its internal commitment to upholding high legal and ethical standards. As part of the team, you will help raise awareness within the organization about the importance of considering legal and ethical factors when making marketing decisions, in order to minimize risk and maintain a strong brand reputation.
Read the Course Project Overview tab.
Conduct research to address the following:
Discuss the difference between legal and ethical issues in marketing.
Share two examples of companies that have made legal or ethical mistakes related to the marketing of their products and the consequences of those mistakes.
Explain why companies should be concerned with law and ethics in marketing.
Create a PowerPoint Presentation to summarize your findings and responses. Your PowerPoint should include:
Title Page (first slide).
A minimum of six “body” slides.
At least two pages for each topic above, 2a, 2b and 2c.
Succinct text and bullet points.
Relevant images, photographs, and/or charts.
A list of references (last slide).
A script in the presenter’s notes section of each slide that includes what you would say when presenting your PowerPoint to the team.
Use at least three credible sources.
important
A note about your examples: For this project, we are specifically looking for examples that relate to the marketing of products or services. There are many corporate scandals that have nothing to do with marketing. While you may see other types of scandals in our discussion this week, for this project, you should select marketing-specific examples. As a tip, you can search for illegal or unethical practices related to product quality, pricing, advertising and promotion or distribution, since these are the pillars of the marketing mix!
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