HSA 599 Innovating for Emerging Markets

HSA 599 Innovating for Emerging Markets

Case Study 1: GE Healthcare (A): Innovating for Emerging Markets

Due Week 5 and worth 300 points

Read the case study titled “GE Healthcare (A): Innovating for Emerging Markets” located in the XanEdu case pack (Link Below)

Write a three to four (3-4) page paper in which you:

HSA 599 Innovating for Emerging Markets

· Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).

· Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare’s growth in this market segment.

· Analyze two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two (2) ways to address these barriers.

HSA 599 Innovating for Emerging Markets

· Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning.

· Determine the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.

HSA 599 Innovating for Emerging Markets

· Analyze the significance of the external environment’s impact on health care organizations.

· Examine the role of internal environmental analysis in identifying the basis for sustained competitive advantage.

HSA 599 Innovating for Emerging Markets

· Examine the organizational value chain, including the components of the service delivery and support activities.

· Examine barriers to new product development that comply with initiatives in the health care industry.

· Use technology and information resources to research issues in the strategic management of health care organizations.

· Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.

HSA 599 Innovating for Emerging Markets

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

RUBIC

Points: 300	Case Study 1: GE Healthcare (A): Innovating for Emerging Markets
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP). Weight: 15%	Did not submit or incompletely determined two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).	Partially determined two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).	Satisfactorily determined two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).	Thoroughly determined two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).
2. Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare’s growth in this market segment. Weight: 20%	Did not submit or incompletely examined two (2) internal barriers GE Healthcare faced when developing its BOP market in India and did not submit or incompletely determined the manner in which they hindered GE Healthcare’s growth in this market segment.	Partially examined two (2) internal barriers GE Healthcare faced when developing its BOP market in India and partially determined the manner in which they hindered GE Healthcare’s growth in this market segment.	Satisfactorily examined two (2) internal barriers GE Healthcare faced when developing its BOP market in India and satisfactorily determined the manner in which they hindered GE Healthcare’s growth in this market segment.	Thoroughly examined two (2) internal barriers GE Healthcare faced when developing its BOP market in India and thoroughly determined the manner in which they hindered GE Healthcare’s growth in this market segment.
3. Analyze two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two (2) ways to address these barriers. Weight: 20%	Did not submit or incompletely analyzed two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Did not submit or incompletely proposed two (2) ways to address these barriers.	Partially analyzed two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Partially proposed two (2) ways to address these barriers.	Satisfactorily analyzed two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Satisfactorily proposed two (2) ways to address these barriers.	Thoroughly analyzed two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Thoroughly proposed two (2) ways to address these barriers.
4. Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning. Weight: 20%	Did not submit or incompletely analyzed the specific steps GE took in developing its strategy to grow its BOP market. Did not submit or incompletely determined the manner in which those actions apply to the principles of strategic thinking and strategic planning.	Partially analyzed the specific steps GE took in developing its strategy to grow its BOP market. Partially determined the manner in which those actions apply to the principles of strategic thinking and strategic planning.	Satisfactorily analyzed the specific steps GE took in developing its strategy to grow its BOP market. Satisfactorily determined the manner in which those actions apply to the principles of strategic thinking and strategic planning.	Thoroughly analyzed the specific steps GE took in developing its strategy to grow its BOP market. Thoroughly determined the manner in which those actions apply to the principles of strategic thinking and strategic planning.
5. Determine the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets. Weight: 15%	Did not submit or incompletely determined the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.	Partially determined the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.	Satisfactorily determined the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.	Thoroughly determined the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.
6. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present

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