HCM 325 Marketing Discussion Paper Essay

HCM 325 Marketing Discussion Paper

HCM 325 Module Two Journal Guidelines and Rubric

In this journal, you will have the opportunity to reflect on your experience with healthcare in identifying the unique aspects of healthcare marketing.

After watching TED Talk: Why Don’t Patients Behave Like Consumers? (13:04) (a captioned version of the video is available here), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following questions:

1. Was this a discretionary purchase? Explain. 2. Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you? 3. How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to

illustrate. 4. How does looking at your experience help you to understand healthcare consumer behavior?

Journal activities in this course are private. Only the instructor can view and comment on your assignments.

Rubric

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Discretionary Purchase Describes whether purchase was

discretionary and explains why or why not

Describes whether purchase was

discretionary but does not explain

Does not describe whether

purchase was discretionary

25

Consumer Type Determines whether purchaser

was primary or secondary and explains decision or influence

Determines whether purchaser

was primary or secondary, but does not explain decision or influence

Does not determine whether

purchaser was primary or secondary

25

Healthcare Consumers Discusses how healthcare

consumers differ from other consumers when making purchase decisions, and supports with examples

Discusses how healthcare

consumers differ from other consumers when making purchase decisions, but does not support with examples

Does not discuss how healthcare

consumers differ from other consumers when making purchase decisions

25

Reflection Reflects on experience in

explaining differences in healthcare consumer behavior

Reflects on experience with

healthcare purchases, but does not explain how reflection assists in understanding healthcare consumer behavior

Does not reflect on experience in

explaining differences in healthcare consumer behavior

25

Total 100%

http://www.tedmed.com/talks/show?id=7317

HCM 325 Module Two Journal Guidelines and Rubric
Rubric

HCM 325 Marketing Discussion Paper Essay

Write my Essay. Premium essay writing services is the ideal place for homework help or essay writing service. if you are looking for affordable, high quality & non-plagiarized papers, click on the button below to place your order. Provide us with the instructions and one of our writers will deliver a unique, no plagiarism, and professional paper.

Get help with your toughest assignments and get them solved by a Reliable Custom Papers Writing Company. Save time, money and get quality papers. Buying an excellent plagiarism-free paper is a piece of cake!

All our papers are written from scratch. We can cover any assignment/essay in your field of study.