Entrepreneurship Marketing in Healthcare
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Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions:
Write a 1,050- to 1,250-word answer addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:
Target Market
What is a target market?
What is the target market of the product or service selected?
What is the importance of selecting a target market?
What issues and questions must be considered when selecting and managing a target market?
Branding
What is a brand?
Why is branding important?
After selecting a current, common health care brand, address the following:
What images or thoughts do you relate to that brand?
Does the branding appeal to the market? Do those images influence consumers’ decisions to buy or use that brand?
Is the product successful?
What is the profitability of the product and what is the effect on the bottom line?
If this were your product or service, what might you do differently?
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.
Format in APA format.
See attached Grading Criteria
Grading Criteria: Entrepreneurship Marketing
| Content 60% | Points Available | Points Earned x / 80 | Additional Comments: |
| The paper: · Focuses on marketing and branding of a health care product or service. · Defines target marketing and branding. · Explains the importance of target marketing and branding. · Describes the branding of a current health care related product or service. · Includes at least four scholarly references. . | 80 |
| Organization and Development 20% | Points Available | Points Earned x / 40 | Additional Comments: |
| · The paper is 1,050 to 1,400 words long. · The content is organized, develops a central theme or idea, is comprehensive, and flows logically. · Paragraph transitions are present, logical, and maintain the flow throughout the paper. · Sentences are clear, well-constructed, strong, and varied. · Major points are clear and specific examples are used. | 40 |
| Mechanics 20% | Points Available | Points Earned x / 30 | Additional Comments: |
| · The paper—including the title page, reference page, tables, and any appendixes—follows APA standards as directed by the instructor. The paper is laid out with effective use of headings, font styles, and white space. · Rules of grammar, usage, and punctuation are followed, and spelling is correct.
| 30 |
| Total Available | Total Earned | ||
| 150 |
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