Digital technologies in retail ESSAY

Digital technologies in retail

COURSEWORK BRIEF
After completing your coursework, you will
1. Know about some of today’s key technological trends and how they are likely to affect
business.
2. Be able to apply the knowledge gained in this module to real-world contexts
3. Know about high-quality sources of information for technology and business trends to
develop a reliable overview of an issue.
4. Be better able to work in teams to the standards expected in a professional context.
Study material that needs to be applied:
1.Understand the difference between science-push and demand(need)-pull models of
innovation
2.Know the Pavitt’s taxonomy and its five major technological trajectories
3.Understand that Pavitt’s taxonomy offers a framework to understand the role of
different sources of innovation in different industries, guiding technology strategy
4. Understand the difference between in-bound and out-bound open innovation
5.Know the factors to consider when deciding whether to innovate in-house or through
collaboration
6.Know what technology intelligence is what its major challenges are
7.Know the difference between top down and bottom up approaches, and when they
are appropriate
8.Understand the broad activities and structures necessary for technology intelligence
9.Know what a technoloy roadmap is, and its what its major uses and forms are
Team report on the following topic : Digital technologies in retail (company Tesco)
In the report, provide a brief overview of your chosen organization (about 500 words). The
aim of this overview should be to provide the key contextual information for the rest of the
report
For the remaining sections of the report, assume that you have been freshly hired by the
organization of your choice, and the CEO has asked you to address the following:
1) What are the main expected developments in the chosen technologies and associated
products in the next five to ten years? (about 1,000 words)
2) How are these development likely to impact competition in the industry? In particular, are
these innovations going to favour established companies or new entrants? In what ways and
under what circumstances? (between 200-500 words)
3) What are the most likely sources of innovation for the industry? Based on this and on the
current capabilities of your company, present recommendations for your company on:
a. What activities related to technological innovation should be conducted in-house, and
what through collaboration?
b. Which forms of collaboration are most suitable?
c. (if applicacale) Do the current activities of your organization follow this pattern? (overall
about 700 words)
4) What are your recommendations to ensure that your organization remains on top of the
evolving technology landscape? (about 500 words)
5) Based on your analysis so far, address one of the following questions, choosing the one
that you feel is most relevant for your company (between 200-500 words)
Base your report on high-quality sources such as for instance
● High-quality business press (The Economist, FT, Wired, Fortune, BusinessWeek…)
● Reports by international organizations and national bodies (World Bank, Bank of
England, World Health Organization …)
● Reports by high-level consultancy firms (McKinsey, Accenture, Deloitte, …)
● Academic research dissemination (The Conversation, Harvard Business Review
(blog), MIT Sloan, Knowledge@Wharton…)
Extensive reliance on social networks sites (including professional social networks), small
online publications, blogs and similar is not encouraged, as their material is of very uneven
quality. You might run into the occasional gold nugget, but, in general, you should treat these
sources with caution and put even more effort than usual into verifying the information from
other sources.
Evaluation criteria
The criteria for the evaluation of the report include:
The report shows your ability to apply concepts and tools discussed in this module to your
chosen industry/field and organization appropriately. This can be demonstrated by, for
instance,
● Appropriate matching and adapting the general categories of models and tools to the
specifics of your context, and draw appropriate conclusions.
● Highlighting possible limitations or important factors for your industry that are not
considered in the tool or might require adjustment.
● The application of tools and concepts at the correct level of analysis. For instance,
technology S-curves are concepts that apply at the industry level, and so are useful
to discuss the competitive landscape. As a rule, they do not describe how the
products of a single organization evolve.
● The report shows capacity for independent analysis
● The report draws on several high-quality sources.
● The discussion of the technology shows understanding of its basic features, its
evolution and business impact for the industry.
● All the questions are addressed, and the report provides an integrated analysis.
● References are complete and reference style is appropriate.
● The report is clearly structured, coveys its core messages effectively and is well
presented.
Use your own words and cite the source of the information you are providing
If you quote verbatim, use “”, indentations (if the quote is long), and provide the page
number
Charts and graphs need to have their source indicated in the caption
References need to be in Harvard format.
In particular, references to journal articles need to include identifying information (such as
authors, year of publication, journal/magazine name, volume, page numbers …).
Specifically, links to the database from which you extracted the articles without full reference
are not acceptable.
References need to be in Harvard format. In particular, references to journal articles need to
include identifying information (such as authors, year of publication, journal/magazine name,
volume, page numbers …). Specifically, links to the database from which you extracted the
articles without full reference are not acceptable.

Digital technologies in retail ESSAY

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