Developing a Strategic Communication Plan Essay

Developing a Strategic Communication Plan

Assignment 1: Developing a Strategic Communication Plan

Due Week 3 and worth 120 points

Imagine that you are a member of a team assigned by the police chief in your hometown to revise the organization’s strategic communication plan. Your assignment is to utilize strategic approach that you have learned so far to develop your city’s police department’s strategic communication plan.

Write a three (3) page paper in which you:

1. Outline the approach that you would use to conduct research and interpret the situational analysis for your hometown.

2. Determine the main goals and objectives of your proposed communication plan. Predict the target group of your communication plan.

3. Propose the general communication strategies of your proposed plan. Provide a rationale for your response.

4. Develop the first four (4) main steps of your city’s police department’s strategic communication plan. Provide a rationale for your response.

5. Use at least two (2) quality academic resources as references, such as journal articles, newspapers, magazines, and publications from law enforcement associations. Note: Wikipedia, blogs, and similar websites do not qualify as quality academic resources.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Compare and contrast the hierarchy of command associated with modern law enforcement agencies.

· Discuss the theoretical undertones of policing strategies (i.e., community policing, patrol patterns).

· Discuss ideological and practical positions and debate controversial issues in policing.Examine the requirements of local and federal agency training requirements.

· Use technology and information resources to research advanced issues in law enforcement.

· Write clearly and concisely about advanced issues in law enforcement using proper grammar and mechanics.

Click here to view the assignment rubric.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

Points: 120	Assignment 1: Developing a Strategic Communication Plan
Criteria	Unacceptable Below 60% F	Meets Minimum Expectations   60-69% D	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Outline the approach that you would use to conduct research and interpret the situational analysis for your home-town.   Weight: 20%	Did not submit or incompletely outlined the approach that you would use to conduct research; did not submit or incompletely interpreted the situational analysis for your hometown.	Insufficiently outlined the approach that you would use to conduct research; insufficiently interpreted the situational analysis for your home-town.	Partially outlined the approach that you would use to conduct research; partially interpreted the situational analysis for your home-town.	Satisfactorilyoutlined the approach that you would use to conduct research; satisfactorily interpreted the situational analysis for your home-town.	Thoroughly outlined the approach that you would use to conduct research; thoroughly interpreted the situational analysis for your home-town.
2. Determine the main goals and objectives of your proposed communication plan. Predict the target group of your communication plan. Weight: 20%	Did not submit or incompletely determined the main goals and objectives of your proposed communication plan. Did not submit or incompletely predicted the target group of your communication plan.	Insufficientlydetermined the main goals and objectives of your proposed communication plan. Insufficiently predicted the target group of your communication plan.	Partially determined the main goals and objectives of your proposed communication plan. Partially predicted the target group of your communication plan.	Satisfactorilydetermined the main goals and objectives of your proposed communication plan. Satisfactorilypredicted the target group of your communication plan.	Thoroughly determined the main goals and objectives of your proposed communication plan. Thoroughly predicted the target group of your communication plan.
3. Propose the general communication strategies of your proposed plan. Provide a rationale for your response.   Weight: 20%	Did not submit or incompletely proposed the general communication strategies of your proposed plan. Did not submit or incompletely provided a rationale for your response.	Insufficiently proposed the general communication strategies of your proposed plan. Insufficiently provided a rationale for your response.	Partially proposed the general communication strategies of your proposed plan. Partially provided a rationale for your response.	Satisfactorily proposed the general communication strategies of your proposed plan. Satisfactorily provided a rationale for your response.	Thoroughly proposed the general communication strategies of your proposed plan. Thoroughly provided a rationale for your response.
4. Develop the first four (4) main steps of your city’s police department’s strategic communication plan. Provide a rationale for your response.   Weight: 25%	Did not submit or incompletely developed the first four (4) main steps of your city’s police department’s strategic communication plan. Did not submit or incompletely provided a rationale for your response.	Insufficientlydeveloped the first four (4) main steps of your city’s police department’s strategic communication plan. Insufficiently provided a rationale for your response.	Partially developed the first four (4) main steps of your city’s police department’s strategic communication plan. Partially provided a rationale for your response.	Satisfactorilydeveloped the first four (4) main steps of your city’s police department’s strategic communication plan. Satisfactorilyprovided a rationale for your response.	Thoroughly developed the first four (4) main steps of your city’s police department’s strategic communication plan. Thoroughly provided a rationale for your response.
5. 2 references   Weight: 5%	No references provided	Does not meet the required number of references; all references poor quality choices.	Does not meet the required number of references; some references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
6. Clarity, writing mechanics, and formatting requirements   Weight: 10%	More than 8 errors present	7-8 errors present	5-6 errors pre

Developing a Strategic Communication Plan Essay

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