Create a plan for your future PPC Campaign
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Assignment – PPC Plan
In this assignment, you are asked to create a plan for your future PPC Campaign. Assume that you are going to promote your Shopify store on Google.
Here are the step-by-step assignment descriptions:
1) Watch all the videos on PPC posted on the Moodle site.
2) Before you start, consider extending your learning by watching a few more videos on YouTube, specifically videos about Google Ads or Bing Ads.
3) OPTIONAL: Consider opening a free account on BingAds.Microsoft.com or on Google.com/ads. This step is completely optional, but it may be helpful in order to learn how things work in practice. I made this step optional, given that this might be a quite time-consuming activity, and it requires time and patience, just like in the case of creating your Shopify store.
If you do decide to open your account at Bing or Google Ads, please make sure not to give them your credit card info, and also, very importantly, make sure to PAUSE your campaigns so you don’t get charged. Also, note that Google will most likely know or require your credit card info, so I would try with Bing Ads instead. In any scenario, again, make sure to PAUSE your campaigns so you don’t get charged.
4) Now think about your strategy for a moment. Decide which of your products/services from the Shopify store you want to particularly promote on Google? Where will you sell your products (in which regions)? What are the key phrases that you plan to use? What are the devices that you will advertise on? What type of campaign will you use (e.g., Search, or Display, etc.)?
5) Now you are ready to start filling the attached PPC Plan template. Answer all grey fields for the purpose of this assignment.
How to do PPC assignment (Example)
Additional videos
Part 1: https://www.youtube.com/watch?v=38QY5lo0c1U
Part 2: https://www.youtube.com/watch?v=mVsvn9TaJMM
Part 3: https://www.youtube.com/watch?v=d8rdrOIFdkY
Part 4: https://www.youtube.com/watch?v=yQuHZcgVJkg
My Shopify Store
General Account Info
| General Info About the Account / Setting | |
| Your Name: | |
| Describe the main purpose of your PPC promotion: | |
| Brief information about the business and its target market | |
| Key products / services to be promoted by PPC campaign | |
| Information about your campaigns (at least two campaigns). Describe the purpose / intention of each campaign – one at a time. | Campaign #1 will be used to promote: ….. Campaign #2 will be used to promote: … |
| Geographic regions (explain why) | |
| Devices (why) | |
| Website URL |
Campaign #1 – ad group #1
| Information about campaign #1 – ad group #1 | |||
| Ad group #1 (name, explain the purpose, e.g. key theme or product) | |||
| Ad #1 (for ad group #1) – create an ad and put on the right —>>> | |||
| Ad #2 (for ad group #1) – create an ad and put on the right —>>> | |||
| Keywords (list as many as you think it is appropriate) | Keyword #1: | Bid: | Keyword Match: |
| Keyword #1: | Bid: | Keyword Match: | |
| Keyword #2: | Bid: | Keyword Match: | |
| Keyword #3: | Bid: | Keyword Match: | |
| Keyword #4: | Bid: | Keyword Match: | |
| Keyword #5: | Bid: | Keyword Match: | |
| Keyword #6: | Bid: | Keyword Match: | |
| Keyword #7: | Bid: | Keyword Match: | |
| Keyword #8: | Bid: | Keyword Match: | |
| Keyword #9: | Bid: | Keyword Match: | |
| Keyword #10: | Bid: | Keyword Match: | |
| Keyword #11: | Bid: | Keyword Match: | |
| Keyword #12 | Bid: | Keyword Match: | |
| Keyword #13: | Bid: | Keyword Match: | |
| Keyword #14: | Bid: | Keyword Match: | |
| Keyword #15: | Bid: | Keyword Match: | |
| Daily budget (why?) | |||
| Type of campaign (e.g. Search, Display, etc.). Why? | |||
| Based on your research) (e.g. on Wordtracker.com, SEMrush, keyword Surfer (https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en, BingAds Keywor Tool, or any similar tool) |
Campaign #1 – ad group 2
| Information about campaign #1 – ad group #2 | |||
| Ad group #2 (name, explain purpose, e.g. key theme or product) | |||
| Ad #1 (for ad group #2) – create an ad and put on the right —>>> | |||
| Ad #2 (for ad group #2) – create an ad and put on the right —>>> | |||
| Keywords (list as many as you think it is appropriate) | Keyword #1: | Bid: | Keyword Match: |
| Keyword #1: | Bid: | Keyword Match: | |
| Keyword #2: | Bid: | Keyword Match: | |
| Keyword #3: | Bid: | Keyword Match: | |
| Keyword #4: | Bid: | Keyword Match: | |
| Keyword #5: | Bid: | Keyword Match: | |
| Keyword #6: | Bid: | Keyword Match: | |
| Keyword #7: | Bid: | Keyword Match: | |
| Keyword #8: | Bid: | Keyword Match: | |
| Keyword #9: | Bid: | Keyword Match: | |
| Keyword #10: | Bid: | Keyword Match: | |
| Keyword #11: | Bid: | Keyword Match: | |
| Keyword #12 | Bid: | Keyword Match: | |
| Keyword #13: | Bid: | Keyword Match: | |
| Keyword #14: | Bid: | Keyword Match: | |
| Keyword #15: | Bid: | Keyword Match: | |
| Daily budget (why?0 | |||
| Type of campaign (e.g. Search, Display, etc.). Why? | |||
| Based on your research) (e.g. on Wordtracker.com, SEMrush, keyword Surfer (https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en, BingAds Keywor Tool, or any similar tool) |
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