Business Interview 1 Social Media/E-business (Online Interviews Only)

Business Interview 1 Social Media/E-business (Online Interviews Only)
Conduct a phone or Zoom interview with an employee at the manager level or above to see how they use e-business and/or social media as a part of their marketing strategy. Here are the interview questions:

1. For which products/services, does their company use social media?
2. How do they measure the success of a social media campaign? See MindTap Exhibit 5.2 below.
3. Have them describe a surprising result from their last campaign.
4. What kinds of issues have they encountered from either doing e-business or social media campaigns?
5. What types of skills do they look for in their social media marketing employees?
   Goal
   Type of measurement
   Examples
   Why?
   Increase brand awareness and generate leads
   Measures of Activity
   Total likes/followers/subscribers to company social media profiles
   New likes/followers/subscribers to company social media profiles
   Impressions for social media content
   Measures how many users are seeing your content and indicating interest in your brand.
   Increase revenue
   Measures of Conversion
   Conversion rate
   Measures how effective each source of social media traffic is at generating revenue.
   Increase customer service
   Measures of Engagement
   Likes/comments on social media content
   Re-tweets/shares/re-pins
   Click-through rate
   Measures how many users are reacting to your content and/or sharing it with others.
   Pre-Interview
   When setting up the interview, be sure to practice the professional communication skills we have been discussing. Ask them for 5-10 minutes of their time to ask them five (5) brief questions about how they use social media or conduct e-business. You may send the questions to them ahead of time, but you must talk to them on the phone or via Facetime/Zoom/Skype. Do not submit written answers from the interviewee.
   Post-Interview
   After the interview, be sure to send a follow-up thank you and share at least one piece of new advice that you learned from the executive that you will incorporate into your career plans.
   Assignment
   Please submit the following online by the deadline in our syllabus:
6. Provide the name, title, and company information of your interviewee.
7. List the type of interview: phone or Facetime/Zoom/Skype.
8. Type up the answers to the five (5) questions.
9. Write a 1-paragraph reflection of how you think the interview went, including the impact on your own listening skills. Use this reflection to compose the thank you.
10. Attach a copy of the specific thank you sent to the interviewee.
    a. The thank you must mention the specific advice you learned.
    b. Write an email. Avoid sending a text or IM.

Business Interview 1 Social Media/E-business (Online Interviews Only)
Conduct a phone or Zoom interview with an employee at the manager level or above to see how they use e-business and/or social media as a part of their marketing strategy. Here are the interview questions:

1. For which products/services, does their company use social media?
2. How do they measure the success of a social media campaign? See MindTap Exhibit 5.2 below.
3. Have them describe a surprising result from their last campaign.
4. What kinds of issues have they encountered from either doing e-business or social media campaigns?
5. What types of skills do they look for in their social media marketing employees?
   Goal
   Type of measurement
   Examples
   Why?
   Increase brand awareness and generate leads
   Measures of Activity
   Total likes/followers/subscribers to company social media profiles
   New likes/followers/subscribers to company social media profiles
   Impressions for social media content
   Measures how many users are seeing your content and indicating interest in your brand.
   Increase revenue
   Measures of Conversion
   Conversion rate
   Measures how effective each source of social media traffic is at generating revenue.
   Increase customer service
   Measures of Engagement
   Likes/comments on social media content
   Re-tweets/shares/re-pins
   Click-through rate
   Measures how many users are reacting to your content and/or sharing it with others.
   Pre-Interview
   When setting up the interview, be sure to practice the professional communication skills we have been discussing. Ask them for 5-10 minutes of their time to ask them five (5) brief questions about how they use social media or conduct e-business. You may send the questions to them ahead of time, but you must talk to them on the phone or via Facetime/Zoom/Skype. Do not submit written answers from the interviewee.
   Post-Interview
   After the interview, be sure to send a follow-up thank you and share at least one piece of new advice that you learned from the executive that you will incorporate into your career plans.
   Assignment
   Please submit the following online by the deadline in our syllabus:
6. Provide the name, title, and company information of your interviewee.
7. List the type of interview: phone or Facetime/Zoom/Skype.
8. Type up the answers to the five (5) questions.
9. Write a 1-paragraph reflection of how you think the interview went, including the impact on your own listening skills. Use this reflection to compose the thank you.
10. Attach a copy of the specific thank you sent to the interviewee.
    a. The thank you must mention the specific advice you learned.
    b. Write an email. Avoid sending a text or IM.

BUS350_10.docx Week 1 Discussion 2 Consumer Well-Being There is ethics in most everything we do professionally, or at least it should be. Consumers have the right to experience well-being. Sometimes companies let money get in the way of ethics, however some consumers purchase from certain brands because of the offerings of well-being they offer the […]

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