Business Idea Term Paper
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Mechanical Requirements: Seven to ten pages minimum, not including cover-page and references. Times New Roman, 12-point font. One-inch margins all around. The paper must be double-spaced. You must use a cover page with a cover image, table of contents, titles for each section based off of the Lean Business Model Template, images that are text wrapped in the report, references, page numbers, footer of your last name and project title ie: Twain – Autonomous Vehicles
Style Requirements: APA format must be used. APA is 7th Edition. A link is
available on Canvas to Purdue Owl under Module 2 Overview that provides directions. I take citations very seriously! When in doubt, cite! Also, anyone caught plagiarizing will simply fail and be reported to the college. Please know there is a difference between in-text citations and references.
Sources: A minimum of five academic sources must be used from academic journals, books, edited book chapters, or unpublished monographs such as conference papers and dissertations. – AND
A minimum of four non-academic sources must be used from government websites; organization websites with addresses that end with “.org” (be careful here); LexisNexis; or reputable national news outlets limited to established industry journals, the New York Times, the Wall Street Journal, Barron’s, Fortune, Entrepreneur, Inc., Fast Company, Value Line Investment Service, the Economist, and the Financial Times. All nine sources must be approved by the instructor. Most of your sources should be published after 1980. It goes without saying that you must include all references at the end of your paper.
Topics: (All topics must be supported by research, the topics are from the Lean Business
Model Canvas)
Problem – top 1-3 problems – supported by facts/statistics
Solution – define a solution to each problem – your business idea
Key Metrics – define the key numbers that tell you how your business is doing
Unique Value Proposition – single clear compelling message that states why you are
different and worth paying attention to.
Unfair Advantage – what do you offer that is unique, your competitive advantage
Channels – define your path to customers ie: A retail shop? Online e-commerce site?
Customer Segments – define your ideal customers and users (researched and supported)
Cost Structure – fixed and variable ie: Retail store rent, utilities, salaries are fixed costs.
Variable costs are how much it costs to build/make your products.
Revenue Streams – this is how you make money! This can be through training hours,
selling direct products, accessories, in game sales, partnerships are some
examples. Consider how much your price is and how many you can sell. This
must be supported by research. Ie: For a 50 seat restaurant that sells $15 meals
and turns over 85% of the room every forty minutes and operates 9am to 2pm
daily, my revenue annually operating 312 days per year would be
(5×60)/40x(50x.85)x$15 =$4,781×312 = $1,491,672 revenue annually. Revenue
are only sales and do not take into account costs. If costs are subtracted from
revenue you have profit.
Cons – what are the cons with your business idea?
Mitigations – what are the solutions to your cons?
Roman, 12 point font. One-inch margins all around. The paper must be double-spaced.
You must use a cover page and page numbers.
Style Requirements: APA format must be used. APA 7th Edition
I take citations very seriously! When in doubt, cite! Also, anyone caught
plagiarizing will simply fail and be reported to the college.
A minimum of four non-academic sources must be used from government websites such as the Bureau of Labor Statistics;
organization websites with addresses that end with “.org” (be careful here); LexisNexis; or reputable national
news outlets limited to the New York Times, the Wall Street Journal, Barron’s, Fortune, Entrepreneur, Inc., Fast Company, Value Line Investment Service, the Economist, and the Financial Times. Industry associations are also acceptable sources.
Thus, you need a total of NINE sources. Most of your sources should be published no older than five years ago . All source must be approved by the instructor.
Structure:
• State your research question. For example:
“What is the business opportunity for ________________________________ in ___________________________”
• Then, using APA format, alphabetically furnish me with the full citation of AT LEAST nine sources
from the list of possibilities identified in the above sources section.
Business Idea Term Paper ESSAY
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