Business and Society Discussion
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The Learning Journal is an important component of the learning process for this course. Think of your learning journal as a diary – it should be completed at the end of each week, after you’ve already completed all of your other assignments, and should reflect on what went well and what didn’t go so well.
For example, consider the following when completing your learning journal entries:
Describe what you did. This does not mean that you copy and paste from what you have posted or the assignments you have prepared. You need to describe what you did and how you did it.
Describe your reactions to what you did.
Describe any feedback you received or any specific interactions you had. Discuss how they were helpful.
Describe your feelings and attitudes this week.
Describe what you learned – was there anything that you were confused by?
Another set of questions to consider in your learning journal statement include:
What surprised me or caused me to wonder?
What happened that felt particularly challenging? Why was it challenging to me?
What skills and knowledge do I recognize that I am gaining?
What am I realizing about myself as a learner?
In what ways am I able to apply the ideas and concepts gained to my own experience?
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Topics
“Green” business development
Exploring specific companies and their sustainable and ethical practices and approaches
Learning Objectives
By the end of this Unit, you will be able to:
Identify some specific ways that smaller or larger companies can establish “green” practices and operations.
Explain the benefits of claiming that your business has “green” products or services.
Annotated Reading List
Edwards, C. (2018, July 9). The small business guide to sustainability certifications. Business News Daily.https://www.businessnewsdaily.com/10950-sustainability-certifications-guide.html
Article on obtaining a green business certification
Fernando, J. (2021, March 8). Green Marketing. Investopedia. https://www.investopedia.com/terms/g/green-marketing.asp
Read the importance of “green marketing” and how it can benefit your business. While this information is from the US Small Business Administration, it is part of a larger context in which global companies are applying the same principles to their sustainability plans
Green Wiki. (n.d.). Certification of green products. https://green.wikia.org/wiki/Certification_of_Green_Products
Learn how a company can certify their products as green. Once you understand the process, explore the following companies who exemplify how they report out on their sustainability practices:
Ben & Jerry’s
Whole Foods Market
McDonalds
Unilever
The Audiopedia. (2018, September 19). What does green marketing mean? Green market meaning and explanation [Video]. YouTube.
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