BS620 Strategic Plan Study Questions

BS620 Strategic Plan Study Questions

This assignment will be submitted to Turnitin®.

Instructions

Image result for strategic plan

Course Objective: Develop the skills to assess the success of the plan.

Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.

Demonstrate how to build a competitive advantage through functional level strategy

Prompt:

Prepare a strategic plan that contains the following sections:

Executive Summary

Company Overview (with NYSE or NASDAQ ticker symbol)

Company History

Products and or services

Operations

Vision

Mission Statement

Corporate Values & Culture

SWOT Analysis

Competition

Management team/Leadership

Financial Outlook

Strategies

Conclusion

Instructions:

Paper must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1′ margins (use template provided below)

Make sure you use adequate, credible and reliable APA source citations to support your work.

This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE.

To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search

· Nasdaq Company Search

https://www.nasdaq.com/market-activity/stocks/screener

· NYSE Company Search

https://www.nyse.com/listings_directory/stock

NYSE Company Search

You may review the sample strategic plans shared below and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission.

Review the examples in the resource section of the course prior to submittal. ***REMINDER REVIEW THE DO NOT LIST OF COMPANIES LOCATED BELOW IN PDF**

DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.

Important Notes:

You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)

Your paper should be in essay format; not bullet format.

Minimum 12 full pages of content (Word Document) of strategic material (does not include cover page, executive summary or reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content).

All charts, graphs and pictures are to go in appendix (not a substitute for content)

Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course** NOTE: Strategic Plan must return a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage) **

Please make sure you review the below links on what constitutes a paragraph, when to use a comma and the use of 1st person PRIOR to submitting your assignment:

APA 7th Edition

Grading Rubric

A rubric is provided here for your convenience that details how this assignment will be graded. Please review it carefully prior to submitting your work.

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