BBA313 Change Management Discussion Essay

BBA313 Change Management Discussion

BBA313 – CHANGE MANAGEMENT Task brief & rubrics

Resit Assignment

Task

The objective of this task is to enable students to design and implement appropriate change strategies based on effective analysis of the issues involved.

The details of the task are:

· Individual task.

· This is a report on a major change strategy as implemented at a company of your choice. You should:

· Select the company (which will have undergone a major change)

· Describe the initial situation / context and explain why a change is needed

· Make an organizational diagnosis and describe the external and internal conditions that either helped or hindered the change

· Describe the key change agent(s) and their functions and responsibilities in this change

· Describe the change strategy(ies) or change management plan to be implemented

· Analyse the outcome(s) after the implementation and present your learning from the case

Formalities:

· Wordcount: 2500-3000 words

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: April 2

Weight: Resit – worth 100% of the overall grade – Please remember resits are capped at 70%

It assesses the following learning outcomes:

· Describe the competencies and behaviours of an effective change agent

· Use a range of diagnostic tools to analyse current problems and opportunities requiring organisational change

· Describe change strategies

· Select an appropriate change strategy depending on the circumstances and an organisation’s strategy and mission

· Deal with conflict and resistance positively and productively

· Develop a change management plan

Rubrics:

Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Analysis   Ability to analyze the firm’s environment (20%)	Student provides a thorough analysis of firm’s environment, applying several relevant models and theories.	Student provides a good analysis of firm’s environment, applying some relevant models and theories.	Student provides a fair analysis of firm’s environment, applying a few relevant models and theories.	Student provides a very limited analysis of firm’s environment, applying few or no models and theories.
Theoretical understanding   Understanding of theory (20%)	Student demonstrates an excellent understanding of theory, using a range of relevant theories, models and perspectives.	Student demonstrates a good understanding of theory, using some relevant theories, models and perspectives.	Student demonstrates a good understanding of theory, using a few relevant theories, models and perspectives.	Student demonstrates a very limited understanding of theory, using few or no relevant theories, models and perspectives.
Application of knowledge   Relevant theory to design appropriate models (20%)	Student applies relevant theory to design extremely well-justified and appropriate measures for the enhancement of organizational models.	Student applies relevant theory to design well-justified and appropriate measures for the enhancement of organizational models.	Student applies some relevant theory to design measures for the enhancement of organizational models.	Student applies no relevant theory and proposes weak or no measures for the enhancement of organizational models.
Critical evaluation   Student constructs a logical argument, considering competing perspectives (20%)	Student constructs an excellent, logical argument, incorporating a range of competing perspectives.	Student constructs a good logical argument, incorporating some competing perspectives.	Student constructs a fair logical argument and attempts to incorporate some competing perspectives.	Student fails to construct a logical argument and does not consider competing perspectives.
Communication (20%)	Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck	Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck	Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.	Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.

BBA313 Change Management Discussion Essay

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