Architecture of the Roman Forum Discussion

Architecture of the Roman Forum Discussion

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Order ID 53563633773
Type Essay
Writer Level Masters
Style APA
Sources/References 4
Perfect Number of Pages to Order 5-10 Pages
Description/Paper Instructions

The Problem

Group tours can be crowded, impersonal, overproduced and boring

Private tours offer highly customizable, personalized adventures for small groups of friends/family

Travelers want meaningful experiences based on their interests, but aren’t sure where to begin

Tour guides want to share their expertise and knowledge, but don’t know how to find clients

How can we create a platform that facilitates extraordinary experiences for both travelers and tour guides?

Our Vision

Guia = Spanish for guide

“Uber for Private Tour Guides”

Gives tourists the ultimate insider’s experience based on their interests

Helps local tour guides share their knowledge and make $$$

Creates meaningful connections between travelers and locals

Eliminate the inconvenience and uncertainty of arranging private tours on your own

Help tour guides share their expertise and run their own business

Market Opportunity

$4.67 trillion: Total contribution of travel/tourism to global economy

$2.37 trillion: Global travel leisure spend each year

$183 billion: Global value of tours and experiences market, 2020

399 million: Number of international tourist arrivals each year

Americans take 2.29 billion domestic trips annually

Americans take 93 million international trips annually

79.6 million international visitors come to the U.S. each year

The Customer

GUIA seeks to solve the problems of two distinct customers: Travelers and Guides

Travelers

Students

Families/Friends

Small Corporate Groups

Retirees

Guides

Graduate/PhD students

Seasoned Guides Looking to Expand

Anyone with Unique Knowledge About Niche Subjects

Product Overview

GUIA is a digital platform which connects travelers and tour guides

Travelers create a profile with their age, nationality, language, topics of interest, group size, general budget, etc.

Tour guides create profile with their home city/region, languages, areas of expertise, availability, tour pricing, etc.

Like rideshare and Airbnb, both traveler and guide receive ratings and reviews

Connects travelers and tour guides based on interests, price, and language. Also facilitates communication, scheduling, and payment.

Simona

Rome, Italy

Ancient Rome, Renaissance Era, Modern Italian History

Italian, English, French

Architecture of the Roman Forum

3 hours, $60/person

Michelangelo’s Rome

2 hours, $45/person

Rome During World War II

3 hours, $65/person

Read all reviews

The Competition

How are we different from the competition, i.e. Airbnb Experiences?

Vetting process for Airbnb Experience can take up to several months, and gives guides little to no feedback on their application if denied

Because Guia is only tour-focused, and is a smaller firm, we can expedite the application process

Airbnb Experience Guides can often lose money on tours with too few of people

Guia will work directly with the guides that the pricing structure is profitable and worth the time and effort

Finding GUIA Users

Utilizing social media platforms such as TikTok

Accessing travel-centric platforms to reach travelers and potential guides

Potentially partnering with large travel companies to reach a broader audience when large enough

Release Plan? Start in Denver and scale from there

Payment structure will use users’ credit card details when they create an account

Guides are paid from the app via PayPal

Funding Requirements

PLACEHOLDER PRO FORMA

Fixed Overhead:

Website/App/IT

Sales/Marketing/CRM

Staffing/Admin

Experiences Liability Insurance

Costs of Acquisition? How much to get a traveler? How much to get a tour guide?

Figure out feasibility and what our breakeven point is?

Financial Model

How does GUIA make money?

Tour guides set their own price and/or negotiate with travelers

20% of all tour revenues go to GUIA

For example: 4 people go on Simona’s Architecture of Rome tour for $60 each or $240 total. GUIA takes $48, while Simona nets $192

Down the Road: Possible subscription model for travelers

Guides pay to have their tours starred as “preferred” or “select”

Need to avoid over-commercialization and dilution of Airbnb Experiences

Guide Boot Camp

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