Rhetorical analysis Study Paper

Rhetorical analysis Study Paper

In writing your analysis, you’ll want to draw on rhetorical concepts from the
Norton Field Guide and class discussions; you’ll need to support your claims by citing
specific evidence from the text itself.

Purpose:
While in your last essay, you were analyzing your own experience(s), in this essay you
will be analyzing another text. You will select a non-fiction text of your choosing and
analyze it according to the rhetorical principles that we discuss in class. Rhetoric is
about how a writer attempts to communicate a message to an audience—you will weigh
in on how effectively you think the writer whom you choose communicates a message
via his/her text. I am using “text” here in the broad sense to include images, websites,
speeches, commercials, newspaper articles and more—the key is that you are
interested in the text, want to examine it in detail, and figure out how it works. If you
choose to analyze a visual text, you should insert images / screen captures of your text
throughout the essay (I can show you how to do this). We will spend time in class
brainstorming possibilities and discussing which kind of texts might work best (and also
not so well) for this assignment.
Requirements:
Strong papers will:
● Employ specific rhetorical terms (purpose, audience, genre, stance, kairos, etc.)
appropriately.
● Make an overall evaluation of the text’s effectiveness (for a particular audience)
● Cite specific evidence from the chosen text to support all claims (using MLA
format).
● Offer insights that move beyond commonsense / obvious interpretations.
Grading Rubric:
We will be using the FYW program assessment criteria as outlined in your syllabus.
We’ll talk about these criteria throughout the course.
Steps:
1) Choose a text that interests you and is a manageable scope for this essay (i.e., a
10-minute long video would be too much to analyze in this case). If you are
uncertain whether your text will work well, double check with me before you
begin writing.
2) Familiarize yourself with the rhetorical terminology we’ve discussed in class and
decide which rhetorical terms best apply to your text. Analyze—decide which features of the text are most useful for you to focus on—
and then make an argument for what they mean.
4) Draft—this is likely a new genre of writing for you, so be sure to undertake
several revisions of your essay.
5) Polish—edit and proofread your work. Consider reading it out loud.
Some Brainstorming Questions:
● What was the writer’s goal or purpose in creating the text?
● What are some of unstated assumptions on which this argument rests?
● What was the historical context or kairotic moment in which this text was created
and distributed? How do you think the writer adapted his or her message to this
kairotic moment?
● How does the writer employ particular stylistic techniques (repetition, figurative
language, etc.) in order to persuade his or her audience?
You will have to watch this video on Steve Jobs and write about him

One of the greatest speech ever Steve jobs

 

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