Tourism Marketing Discussion Questions

Tourism Marketing Discussion Questions

Individually, write a report which summarizes how the COVID-19 pandemic (March 2020-ongoing) has affected consumer behavior in PARIS (FRANCE). In this task, you should:

· – Summarize how the destination has reacted to the outbreak of the pandemic, how they have implemented lockdown, and/or safety measures up to the date of delivering this task, and most importantly, how this crisis has been communicated to their targets.

· – Explain which targets were prominent for the destination before the pandemic, and critically evaluate whether changes have occurred about those segments because of the pandemic.

· – Analyze information on the thoughts, feelings and behaviors of the destination’s targets that might have affected how, when, and if they have changed their relationship to the destination.

(This is a time-controlled assignment. The destination will be presented to students once the task is uploaded to the Moodle. To prevent plagiarism and copy, a different destination might be suggested to each individual student).

Besides the formal requirements such as cover, table of contents and references, this task should present:

– At least the use of one tourist intelligence sources regarding the current information on the destination
– At least use one official, scientifically based source regarding the advancement of the pandemic in the chosen destination.
– Utilize at least two consumer analysis resources to identify customer behavior regarding the pandemic and the chosen destination.
– The students are allowed to include images and infographics to better present the key information, provided the wordcount of 3000 words is respected.

Regarding the key topics, this final exam will cover all units of the subject, from 1 to 3.

The most important topic the students need to focus on are the fundamentals of up-to-date theories of tourism marketing, tourism experience, and the case studies presented to that end in class. Besides, they should identify the key factors influencing consumer behavior in the travel industry, with the focus on destination management. Also, they should take into consideration the advanced explanations on consumer behavior regarding the combination of personal, psychological, social, and cultural aspects affecting the marketing environment.

Formalities:

· Wordcount: 3000 words

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week (10) – Via Moodle (Turnitin). Sunday 5/12/21 11H:59 CEST Weight: This task is 60% of your total grade for this subject.

It assesses the following learning outcomes:

· Outcome 1: Understanding destination marketing management when applied to communicating a crisis to its targets.

· Outcome 2: Identifying changes in visitors (customer behavior) in visiting destinations and which factors are affecting their decision-making.

· Outcome 3: Using professional and updated tourism resources to report on customer behavior when affected by a disruptive event.

 

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