The Evaluation of Business’ Positive and Negative Success Factors, Research Paper Example

The negated business performance in a market may be attributed to a number of factors. Among the factors that may cause the failure is apoorimplementation of businesssuccess strategies. Similarly, lack of coordination of organizational resources may interfere with the correct function of the organization thus resulting incorporate failure. This research study will seek to adopt an investigative framework todetermine the value of market research while reflecting on the performance of some of the products that were previously introduced into the market. The research will additionally identify the various market research systems that can be employedin different scenarios.

The Crystal Pepsi remains one of the brands whose performance flopped due to implementation of poor strategies. During the first year of the introduction of Pepsi’s brand to the market, the product performed well. The performance was negated during the subsequent years. The inability to adopt differentiation mechanisms such as achange of tastes may have been one of the main causes of the product’s failure. Lack of clear strategic values to curb the product against competition may as well have been a reason for the failure of the product. A year after the introduction of the product, Coke introduced Tab Clear whose performance grew than the Pepsi’s brand.

Unlike Crystal Pepsi,Star Wars is one of the brands that recorded a high performance due to high-value market research. The movie industry has increasingly been characterized as a stiffly competitive industry. Strong proportional campaigns coupled with the use of technology are some of the success tenets that resulted inStar Wars’ success. The adoption of the 3D technology in producing the film has been one of the forces behind the product’s performance.

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