Product Life Cycle Discussion
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Websites
Minimus.Biz (http://www.minimus.biz/default.aspx)
Discussions
To participate in the following discussions, go to this week’s Discussion link in the left navigation.
Product Life Cycle
By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the Product Life Cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle impact the product’s brand? You must use the text and at least one other source.
Guided Response:
Review several of your peers’ postings.Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate or add components to their thoughts on the Product Life Cycle.
Product Usage Categories
Visit Minimus.Biz (Follow link in REQUIRED materials), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a “convention survival package” or “campers’ kit”? Explain your reason for choosing as you did.
Which items, if purchased, might create complementary demand for another item in the line? Explain how it might accomplish this?
Which items might substitute for another? Why did you choose that substitute and how might it affect demand?
Guided Response:
Review several of your peers’ postings and identify activities they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate or consider other usage groups.
Quiz
To complete the following quiz, go to this week’s Quiz link in the left navigation.
Week Two Quiz
This quiz consists of 10 questions. The amount of time the quiz will take to complete will vary by individual.
Journal
To complete the following journal entry, go to this week’s Journal link in the left navigation.
Learning Reflection
How would you apply the four p’s to a service? Choose a service you use. What is the service? What is the name of the business that delivers the service? Describe the role of the four P’s in the company’s marketing for that service.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
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