Creating an International Business
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In this paper,
Create an international business or international venture outside of the U.S. (e.g., export/import, franchising, manufacturing, joint venture, etc.)
Creating an International Business
Define the name, nature of the business, and brief background of the company and industry. Be sure this venture is created and is unique and innovative.
State the specific target market for the venture.
Create a strategic plan that includes the following (in any order you decide):
An analysis of the competitive advantage of your venture (Why will it be successful?).
A PESTLE analysis, or a similar business analysis process, of the host country.
A 6- to 12-month timeline of your venture’s expansion.
A list of SMART goals.
Creating an International Business
A summary of startup human resources and marketing concepts.
A SWOT analysis of the venture that evaluates at least four challenges and advantages and/or opportunities and threats (e.g., cross-cultural, foreign currency, legal, etc.).
Suggest recommendations to overcome the challenges and threats from the SWOT you conducted.
The Final Paper: Strategic Plan
Creating an International Business
Must be 2100 words in length (not including title and references pages) and formatted according to APA Style
Must include a separate title page with the following:
Title of the Final Paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least five scholarly sources.
Must have minimal direct quotes (no more than 10% of the paper).
Must not be a narrative (no first person or story telling).
Must include, at least, level one APA Style headings.
Must include a separate references page that is formatted according to APA Style
Thank You
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