Advertisement is an important tool towards influencing some buying decisions for customers in the way the behavior. The consumer behavior entails a series of psychological processes , which consumers must pass through before buying some products. The decision will be founded on the some some information, as well as thinking that will guide that specific decision to buy a certain product in the market. The first stage entails considering the buying decision. The consumer will have the task of assessing the thinking towards buying the product. The thinking will be guided by the kind of appeals the product presents and the need to buy the product. Advertisement of the product will influence the thinking of the behavior of the customer. This stage is also influenced by the availability of alternatives that the consumer must consider before making the final decision of purchasing the product. The feeling of the consumer towards the product will influence the buying decision by the consumer is the second stage. The feeling will be guided by the manner the product and the aspect of the promotion that is used to get the product across to the consumers. The final stage involves doing the stages the consumer passes through towards making the final purchase of the product.
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The three advertisements shown below show the power of promotions towards influencing customer behavior. The adverts falls under the second stage of feeling since the ads arouses customers’ feeling toward the products being advertised and consequently make some purchasing decisions. This stage is critical because it will determine if the consumer will make the decisions to purchase founded on their feelings guided by the message contained in the advertisements.
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