Principle Of Marketing Discussion Essay

Principle Of Marketing Discussion

1.0 Background- this will be the same as the interim but now you are free to say something about the country you are moving to as well. 2.0 SOSTAC 2.1 Situational analysis2.1.1 Macro- PEST/ Porter’s Diamond 2.1.2 Micro- SWOT/ Porter’s Five Forces 2.2 Objectives 2.2.1 Set SMART objectives based on the four Balanced Scorecard perspectives: 2.2.2 Customers 2.2.3 Financial 2.2.4 Operations 2.2.5 Staff (Learning and growth) 2.3 Strategy2.3.1 Overall strategy (Porter’s Generic, Ansoff) 2.3.2 Pricing strategy 2.3.3 Market entry strategy 2.3.4 Positioning strategy 2.4 Tactics2.4.1 Pricing- elasticity of price, how it will link into your overall strategy, 2.4.2 Product- which products will you take (BCG Matrix, product life cycle/ portfolio etc.) 2.4.3 Place- where will customers be able to shop, will you do deliveries, click and collect? 2.4.4 Promotion- what tactics are being used from the promotional mix toolkit? 2.5 Actions- Gantt chart can be used to summarise. 2.5.1 Pricing- what actions will you take to execute your pricing decisions? 2.5.2 Product- what actions will you take here (e.g. supply chain decisions, build a packaging/ manufacturing plant or import goods, use of local suppliers) 2.5.3 Place- how will you source your place, if online- what platforms and actions will you take to make this happen in the country of your choice. Consider how local rules (Foreign direct investments) will help or hinder you. 2.5.4 Promotion- what actions to promote the offerings in the new country? 2.6 Controls2.6.1 Go back to the objectives you set in 2.2, above, and set out what you will need to measure your success and how you will collect these data sets. Make sure they reflect the country’s infrastructure. Q2- Sate how your company uses the P’s in the UK. Use annual report/ trading statement, news articles and industry news to see how well year on year your company has met objectives. Q1) ALL BASED ABOUT JOHN LEWIS IN ITALY. Q2) ABOUT JOHN LEWIS IN THE UK

Principle Of Marketing Discussion Essay

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